‘Ballerina Farm’ Influencer Hannah Neeleman’s Rustic Yet Gorgeous Home: 7 Decor Items That Make Her Style Sing

At first glance, Hannah Neeleman might seem like just another social media influencer.

The blond-haired, blue-eyed 34-year-old regularly shares videos of her life on a 328-acre Utah farmstead with her husband and eight children. Videos of milking cows, baking cookies, or even making yogurt abound.

But the real story and fascination with Neeleman, whose Instagram account @ballerinafarm has 9.5 million followers, lies in her backstory.

Who is Hannah Neeleman?

A Juilliard-trained ballerina turned “tradwife” (or traditional wife), Neeleman has also received recognition for winning the Mrs. American contest in 2023, just two weeks after giving birth.

In recent interviews, she talks about her life as a dancer in New York City and later Brazil before she and her husband, Daniel Neeleman (the son of JetBlue founder David Neeleman), became ranchers.

Everything involving Hannah seems to fascinate us, from the story of her husband’s transformation from an international businessman to a hog farmer (@hogfathering) to the farming business they’re growing together, which offers “mountain-raised meat” and home goods.

But if we had to guess, the real interest in the Neelemans has to do with the fact that a couple with so much notoriety has chosen to raise their kids on a rustic farmstead in the middle of the nowhere, inside a home that looks straight out of “Little House on the Prairie” (minus the KitchenAid). And trust us, we’re just as intrigued as you are.

A deep dive into the Neelemans’ home decor

With movements like slow decor on the rise, it’s no real surprise the farmhouse romance of Hannah’s online persona has been such a success. But what might shock you is just how bare bones her home really is.

Here are a few things we noticed about Hannah’s farmstead that you might want to copy on your journey to a more minimalist rural aesthetic.

The home centers around the kitchen—specifically the stove

One thing a number of viewers have picked up on in Hannah’s videos is the centerpiece of her kitchen: an Aga range that retails for up to $34,000.

Designer Malak Bellajdel, of Interior Moderna, points out the vibe of her kitchen is much more about the way the furniture is laid out than anything else.

“It’s not just about how it looks, but the slower lifestyle it represents,” says Bellajdel. “Centering the kitchen around the stove is about prioritizing socializing and shared meals. If you want to re-create this, try having an island that faces the stove and open shelving that has frequently used items within reach.”

Her wall decor is extremely bare-bones

You can tell from Hannah’s videos that she’s anything but a clutter queen. The wall decor is as minimal as it gets: a few paintings here, an ox skull there, and that’s all folks.

“Her wall decor works because it’s simple but interesting,” says Bellajdel. “It adds some character without making the space feel cluttered. To get a similar look, try finding pieces with clean lines that tell a story—like a vintage farm tool or a large black-and-white photo.”

Rustic basics are the decor

When you commit to a farmhouse minimalist interior, there’s one thing you’ll learn quickly: Items like your wood-burning stove or claw-foot bathtub are the decor.

“These pieces serve dual purposes: They are functional and act as key design features,” says designer Elissa Hall, of EDH Interiors. “A wood-burning stove adds warmth and a cozy ambiance, while a claw-foot bathtub evokes a sense of luxury and nostalgia.”

Hall says you can embrace these home elements by ensuring that they are the centerpiece of each space, surrounded by simpler, complementary decor.

Wood elements add warmth

Remember when we mentioned Laura Ingalls Wilder would have been right at home in the Neeleson farmhouse? Well that wasn’t far off, since nearly everything in the home—from the long farm table to the bowls and cutting boards—is made of wood.

“The presence of a lot of wood makes the space feel warm and cohesive,” says Bellajdel. “Hannah incorporates different forms of wood—from structural elements like ceiling beams and wall paneling to functional pieces like the rustic prep table.”

To replicate this look, Bellajdel recommends mixing different wood tones and textures.

“You can pair a smooth, lighter wood like pine on the walls with a darker, more rustic piece like a reclaimed wood table,” she says. “And don’t hide any natural grain and imperfections. This adds to the authentic and lived-in farmhouse feel.”

Add a few modern essentials

If you look closely, there are a few touches of modernity that the Wilder family didn’t have back in the day. Namely, Hannah’s bright-yellow KitchenAid stand mixer and nectar-colored Le Creuset.

“These pops of color, especially in yellow, add a cheerful and modern twist to the farmhouse look,” says Hall. “Yellow is a great choice as it brings a sunny, welcoming vibe that complements the natural tones. Integrate similar modern pieces to add vibrancy and functionality to your kitchen.”

Sprinkle in vintage pieces

Mix-and-match kitchen chairs, an old-fashioned kitchen scale, and stoneware mixing bowls are just some of the vintage delights that can be found in Hannah’s home. And while still perfectly functional, they’re also pulling their weight designwise in the minimalist farmhouse.

“The vintage pieces Hannah uses add soul to the space,” says Bellajdel. “They prevent the farmhouse look from feeling too new. Look for vintage pieces that show their age, things that look like they’ve been used and loved.”

Don’t forget the apron

@hannal.ballerinafarm ❤️❤️❤️ #foryou #ballerinafarm ♬ original sound – hannal.ballerinafarm

While not strictly home decor, we’d be remiss not to mention the famous apron incident of 2024. In the spirit of this (and re-creating a Neeleson-worthy farmhouse vibe in your space), you might want to buy a Ukrainian-style egg apron immediately, ideally because you also raise chickens and have a husband who won’t take you to Greece. And if this doesn’t fully register, you’re clearly not enough of a fan.